Hey friends! Phew, I’ve been blogging like crazy for a minute, and I thought it would be fun (and a good idea) to create one centralized resource page with all of my favorite FREE blog posts for couples who are planning their weddings. Organization, yay! I’ve been blogging about wedding planning and wedding photography for […]
Planning a small intimate wedding? Perhaps you’re wondering if you even need a wedding planner – after all, isn’t a professional wedding planner a bit of a luxury? And isn’t the whole point of having a small wedding to save money? Well, yes and no. And it depends. Of course, a small wedding doesn’t have […]
Weddings are expensive and everyone wants to save money wherever possible. I’ve seen a lot of wedding photographer opinion pieces in which they argue that you should definitely spend a lot of money on your wedding photographer if you want even halfway decent pictures. But let’s take a moment to pause and look at both […]
If you’ve landed here, it’s because you are wise enough to know that a little preparation can go a long, long way to ensuring your wedding day stays stress-free. Once the wedding day approaches, it’s time to start turning your attention to the little things you can do that will make a big difference. This […]
If you want to learn about saving money on your wedding you’re in the right place. But also, I want to be very real with you in this article. It may be an unpopular opinion but I honestly think that the wedding industry has peddled a lot of garbage about what they really ‘need’ for […]
Are you wondering what actual steps you can take to look GOOD in your wedding photos? I mean natural, looking like you really feel – happy and in love and enjoying the best day of your life. Good as in not cheesy, not awkward, just totally happy, relaxed and IN LOVE. Well, friends, there is a […]
In this post I’m sharing the 10 best locations for your engagement photos in SF. The places on this list are San Francisco spots that are amazing for wedding or engagement photos. What makes spots for couples photos any different from general cool photo spots? Well, for one thing, they each have a wide variety of […]
We know how hard it is when it comes to choosing your wedding photographer! Where do you even begin? There are so many out there, and it’s difficult to figure out what really differentiates them. It can be a tough decision, especially when you consider the role the wedding photographer will take on your day. […]
Welcome friends! It’s hard to pin down exactly what the average professional wedding photographer charges in San Francisco. The statistics are not that easy to come by, so I’m here to give some hard facts and then some anecdotal information. I also have some helpful points to consider when mulling over the numbers. So in […]
The no-fluff guide to deciding: ‘should I get a second photographer at my wedding?’ Spoiler: yes. In all seriousness, what does a second shooter do, and should you have one at your wedding? Is it necessary, is it going to be intrusive or change the dynamic of your wedding? And then there’s the extra cost […]
If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business? Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]
Have you ever noticed while browsing the web on your Android phone that some websites’ address bars change to match with their brand colors? It’s easier to see visually than try to explain, so here’s a visual of what I’m referring to: Have you been wondering how to do this on your own website? I’ll […]
Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]
Optimize your GMB listing – with live example from a photographer So, you want to know how to claim your Google My Business listing for your photography business? Awesome! In this guide, I’ll take you through the basics of what GMB is and why you should use it. I’ll also take you through step-by-step how […]
Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources! I’m a wedding photographer who has […]
If you’re looking for cute supplies for your home office, you’ve come to the right place. Maybe you’ve found yourself working from home, or are finally getting around to creating that office you’ve always dreamed of. Either way, cute desk accessories can make a huge difference, even inspiring you with your endeavors. As a wedding […]
As a small business owner myself, I am right there with you. We are always looking for ways to stand out and reach your local audience. We create content, put it out there, and hope it lands with the right people – those whom we can help, inspire and influence. That’s where Google Discover can […]
Instagram automation in 2020 can be a tricky subject. There are so many different voices all trying to tell telling you different things. Some say Instagram automation is dead. Others say it still works great, you just need to know what you’re doing, and play it safe. Well, I tried Jarvee out for myself on […]
As small business owners, we’ve heard all about local SEO (‘search engine optimization’) and how it can help us stand out on the web. Understand what SEO for local business actually is, what it isn’t and how it can help your biz. I’ve prepared this short guide to help photographers and other business owners who […]
Google has launched a brand new Pinterest-like platform! It combines elements of social media but without the randomness factor. It’s called Keen! Keen seems to be all about intentionality – sharing what we’re passionate about, with those we care about. On Keen […] you say what you want to spend more time on, and then […]
This glossary of terms is all about local SEO and what you as a small business owner need to know when you’re just getting started. I’ve focused here on the main words that are not super obvious, and kept it to the The helpful and easily-digestible glossary of terms used specifically in local SEO Everything […]
Should I keep my two separate services on two different websites, or merge them into one ‘umbrella site’? The pros and cons of merging websites for different audiences. Recently I asked myself whether to keep separate or combine two different websites. The websites in question have overlap in their subject matter only in the sense […]
Wondering what you can send to a friend (or client) in the mail? I’ve been a raving fan of Greetabl, the gifting service for a couple of years now. And I couldn’t keep it to myself any longer. As a wedding photographer, I use Greetabl for client gifting, and I love it! If you’re looking […]
What does a wedding photographers do? Are you thinking of becoming a wedding photographer and want to learn what a typical day-in-the-life of a wedding photographer looks like? Are you curious as to what’s involved behind the scenes on the business side of things, aside from the wedding day itself. Sure there’s editing and brushing […]
I first went out at the very start of April to try to photograph scenes of the Mission District in San Francisco during lockdown. At first, it was too depressing a prospect. I kept putting it off. It was as if somehow photographing it would mean admitting it’s really happening. My first reaction was disbelief, […]
I am delighted to announce that Zoe Larkin Photography will now offering family photography sessions in the Bay Area for past wedding photography clients! Family lifestyle sessions will give you the chance to have beautiful, relaxed photos as your family grows. You’ll have the benefit of working with someone whose style, presence and energy is […]
As a straight, cisgender wedding photographer I am extremely grateful and proud that a number of LGBTQ+ couples have trusted me with their weddings, engagements and love stories. Showcasing these couples’ photos has earned me more LGBTQ+ wedding bookings for the upcoming year, which I’m pumped about. Working with LGBTQ+ couples has been an incredible […]
Hey there, fellow wedding vendor! You’re receiving this blog post because I’ve just sent you a gallery of wedding photos from a wedding that YOU worked on and provided awesome work. I am so stoked to be working with you! I want to see you and your biz grow and thrive, that’s why I’m sending […]
Is The Knot worth it for photographers? Will it help my wedding photography business to advertise on The Knot? Well, though I can’t speak for everyone and there is no one-size-fits-all solution, I thought it would be helpful to reflect and share. This article reflects on my personal experiences as a wedding photographer advertising on […]
I just got back from Showit United, my first ever photography conference in the US and let me just say, it was super interesting. My head is spinning with all the ideas I want to implement. I’ve so many actionable tips that I’ve scribbled down in my super spangly United notebook. (It’s the little things). […]
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