Wondering how to create a pin on Pinterest quickly, easily and for free?
Creating beautiful pin graphics that convert is well within your grasp, even if you are brand new to Pinterest marketing.
Creating your own Pinterest images doesn’t have to be complicated. Keep it simple and effective by following my steps in this tutorial.
Watch the tutorial by heading to this video or watching the embedded video below.
I would be happy to create more videos on the topics of Pinterest marketing and specifically, driving traffic to your website. Just let me know what Pinterest topics you’re struggling with – and be sure to subscribe to my YouTube channel!
Want the FULL guide to using Pinterest for business from A – Z? Check it out!
What I’ll cover in this tutorial
In the video tutorial, I’ll take you through the exact steps to creating these pins below.
This is my favorite graphic design software made specifically for non-designers! CANVA! 🎉
This is my go-to Pinterest pin making software that also doubles as a nifty design tool for just about any day-to-day design task that you may have as a business owner, blogger or marketer.
On your Pinterest marketing journey, you’ll quickly learn how important a GREAT-looking pin is.
A pin is like a visual invitation for Pinterest users to click on it and access your content.
So, make your pin graphic enticing and on-brand! Whatever your visual style, we will go through the process of *actually* designing an awesome, click-worthy Pinterest pin in the software itself.
The key to saving time when it comes to creating unique pins? Use Canva’s pre-made templates. And in case you’re wondering how a template can possibly be unique, you will soon see how easy it is to customize.
Start with a template, yes, but don’t stop there.
Customize, customize, customize! Put your own stamp on every Pinterest graphic you create, and add your own photos (or stock photos from Canva’s library), your logo, text, fonts and brand colors.
Learn how to create Pinterest pins the easy way (did I mention it’s also FAST and FREE?!)
Once you’ve designed your pin, you’ll also need to learn how to write great descriptions that convert. To do that, check out my guide here:
And of course, how to schedule them out. There are a couple of ways – check them both out at this blog post and accompanying video:
Links to get you designing like a pro
You can get started on Canva for free today, and even take advantage of using Canva Pro free for 30 days if you use my link.
🔗 ALL the links you’ll need:
👉🏾 Sign up for Canva here & get a 30-day free trial of Canva Pro!
👉🏾 Sign up for Tailwind here & get 100 scheduled pins free!
👉🏾 My blog post with ALL of the info about getting started with Pinterest: bookmark this! 🔖
👉🏾 Don’t want to design pins yourself? Check my Fiverr gig – I design custom pins for you!
The importance of great pin graphics on Pinterest
If you want to get more traffic from Pinterest, it all starts with what your pin looks like. Boring, uninspiring pins are never going to get any clicks. They’re not even going to get noticed.
On the Pinterest platform, you’re competing with SO many other, beautifully designed and optimized pins, as well as eye-catching video pins and prominent Promoted Pins.
Sometimes the small things make the biggest difference 😉 And they say that with design, it’s more about what you leave out than what you put in.
Beautiful Pinterest pins that really resonate with your audience and the often-missed first step to successful Pinterest marketing, whatever your niche, industry or business!
Why use Canva for creating your Pinterest pins?
You don’t have to have a particular affinity for design when you use Canva. The whole program is built around templates! Never again stare at a blank canvas.
They have not only Pinterest pin templates, but some of these get quite specific. For example, there are pin templates specifically for food bloggers or beauty bloggers.
If you’re anything like me, once you start using Canva you’ll find a million other graphics tasks that suddenly become really easy. Here are some recent projects I’ve used Canva for:
- Instagram posts (especially carousel ones with lots of information).
- YouTube thumbnails.
- I created a visual-heavy ebook about using wedding photography camera settings.
- Redesigned my photography pricing guides to reflect a much more refined feel.
- Blog post graphics including text overlays and simple stock photography
- Short video animations and overlays for my YouTube videos.
- Infographics that visually illustrate data and can be great for presenting original research.
- Powerpoint-style marketing presentations for some videos that were more presentation-style.
- Logo design for various side-projects.
All of this is available in template form even in the free plan! Sure you get more assets and more options when you upgrade, but there is more than enough to get started with without paying a penny.
Another thing that I really urge you to experiment with is the section called ‘elements’. These are little graphic touches that give you a certain ‘je ne sais quoi’. Some of them are even animated, so that’s an easy way to essentially create a video pin without having to have a ton of original footage.
Though Canva does have stock video, so animated elements aren’t the only way of making a simple video pin.
What you will learn in the video tutorial
- Go to the website and start by typing ‘Pinterest pin’ into the search box.
- Browse until you find designs that you like.
- Click on them which will then automatically save them in your ‘All your Designs’ section. Any changes you make will save as you work.
- Change any aspect of the design! You’ll resize elements, type your own text, change fonts and choose your own colors.
- Add photos either by uploading your own or going to the ‘photos’ tab where all the stock imagery lives.
- Understand how layers work, so you can easily bring aspects of your design to the front or back of the canvas.
- Group and ungroup aspects of the design so they can be moved around together as one.
- Duplicate your design to make another page, which you can then work more so you instantly have a completely different design template.
- Continue to create and tweak more templates, both from replicating pages of your design and adding template pages from Canva’s pre-made selections. This will make designing your pins easy next time you have a blog post to publicize.
- Download your design as a jpg, either each page of your design separately or all together as one zip file.
This will make a lot more sense when you check out the video. Be sure to click the button below to sign up for Canva for free, then you can follow along and create your own pins.
Keep an eye on what’s going on with your Pinterest analytics, what works and what doesn’t. Even more importantly, keep checking your Google Analytics. If you are experiencing drops in traffic and engagement, it may be worth looking into the causes.
To conclude
I really hope that was helpful guys! Please let me know if there was anything I missed or that wasn’t clear. I hope to see your beautiful Pinterest pins on Pinterest next time.
If design really isn’t your strong point, or you don’t have the time to play with the software, let me know if you would be interested in me creating a set of pre-made Pinterest pin templates using Canva that you can download with one click!
Zoe Larkin
I’m Zoe, a wedding photographer based in San Francisco! My style is candid, capturing authentic moments for my couples all over the Bay Area and Northern California. Creating content is my passion! Follow along the blog and Insta!
Hello zoe: Tysm for your great article on canva. I clicked your link to the Fiverr gig…is it unavailable? Thanks
Yes! Thank you! I was only doing it for a short time, wasn’t worth it for me