Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]

The best legal structure for your wedding photography business – explained

Sole proprietor vs. LLC vs. S Corp... where to begin your journey as a photographer + small business owner? In this guide, I take you through each of the legal structures for small businesses in the U from the perspective of a small business owner with real-world experience how this actually relates to your business. Photography businesses are easy to set up with many opting for sole proprietorships to begin. Find the right choice for you here.

September 28, 2020

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Photography businesses that operate within a local community need to set up a Google My Business profile so they can be found locally. I show you HOW to claim or add your business to Google My Business listing (GMB)

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Optimize your GMB listing – with live example So, you want to know how to claim your Google My Business listing for your photography business? Awesome! In this guide, I’ll take you through the basics of what GMB is and why you should use it. I’ll also take you through step-by-step how to claim your […]

How to set up your Google My Business for photographers

September 23, 2020

Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources!  I’m a wedding photographer who has […]

What to do when scammers keep requesting access to your Google My Business account

Has your Google My Business listing been targeted by scammers attempting to gain access by requesting ownership permissions? Here's what to do

September 22, 2020

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60 cute ideas for your home office. Home office desk accessories to brighten your workspace beastlocal.com

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If you’re looking for cute supplies for your home office, you’ve come to the right place. Maybe you’ve found yourself working from home, or are finally getting around to creating that office you’ve always dreamed of. Either way, cute desk accessories can make a huge difference, even inspiring you with your endeavors. As a wedding […]

60 cute supplies & accessories for your home office (on AMAZON!)

September 17, 2020

As a small business owner myself, I am right there with you. We are always looking for ways to stand out and reach your local audience. We create content, put it out there, and hope it lands with the right people – those whom we can help, inspire and influence. That’s where Google Discover can […]

Optimizing for Google Discover as a small business owner (with case study)

how to get found on Google Discover - the queryless search tailored to users

September 14, 2020

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safe settings to use on Jarvee 2020

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Instagram automation in 2020 can be a tricky subject. There are so many different voices all trying to tell telling you different things. Some say Instagram automation is dead. Others say it still works great, you just need to know what you’re doing, and play it safe. Well, I tried Jarvee out for myself on […]

How to use Jarvee in 2020 – safe settings [Instagram automation tool]

September 7, 2020

As small business owners, we’ve heard all about local SEO (‘search engine optimization’) and how it can help us stand out on the web.  Understand what SEO for local business actually is, what it isn’t and how it can help your biz. I’ve prepared this short guide to help photographers and other business owners who […]

What is local SEO? [A small business owner’s guide]

Indepth guide to what local SEO is and how it can help local business owners everywhere! beastlocal.com

September 3, 2020

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A review of Google Keen - new AI-powered app

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Google has launched a brand new Pinterest-like platform! It combines elements of social media but without the randomness factor. It’s called Keen! Keen seems to be all about intentionality – sharing what we’re passionate about, with those we care about. On Keen […] you say what you want to spend more time on, and then […]

Review of Google Keen for small business owners

August 30, 2020

This glossary of terms is all about local SEO and what you as a small business owner need to know when you’re just getting started. I’ve focused here on the main words that are not super obvious, and kept it to the The helpful and easily-digestible glossary of terms used specifically in local SEO Everything […]

A seriously helpful local SEO glossary of terms

A glossary of seriously USEFUL seo terms for local business owners who need help understanding SEO! by beastlocal.com

August 24, 2020

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one website or two when you offer multiple creative services

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Should I keep my two separate services on two different websites, or merge them into one ‘umbrella site’? The pros and cons of merging websites for different audiences. Recently I asked myself whether to keep separate or combine two different websites. The websites in question have overlap in their subject matter only in the sense […]

Should I keep my two different services on two separate websites or merge them?

August 20, 2020

Wondering what you can send to a friend (or client) in the mail? I’ve been a raving fan of Greetabl, the gifting service for a couple of years now. And I couldn’t keep it to myself any longer. As a wedding photographer, I use Greetabl for client gifting, and I love it!  If you’re looking […]

Greetabl Review & how to use for client gifting (20% off promo code)

greetabl review by a small business owner - using greetabl for your business client gifting

June 27, 2020

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the business of being a wedding photographer - what wedding photographers do

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What does a wedding photographers do? Are you thinking of becoming a wedding photographer and want to learn what a typical day-in-the-life of a wedding photographer looks like? Are you curious as to what’s involved behind the scenes on the business side of things, aside from the wedding day itself. Sure there’s editing and brushing […]

What does a wedding photographer do in their job?

May 18, 2020

I first went out at the very start of April to try to photograph scenes of the Mission District in San Francisco during lockdown. At first, it was too depressing a prospect. I kept putting it off. It was as if somehow photographing it would mean admitting it’s really happening. My first reaction was disbelief, […]

Mission District street signs during lockdown

Mission District street photos San Francisco | Zoe Larkin Photography zoelarkin.com

May 8, 2020

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bay area family photography

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I am delighted to announce that Zoe Larkin Photography will now offering family photography sessions in the Bay Area for past wedding photography clients! Family lifestyle sessions will give you the chance to have beautiful, relaxed photos as your family grows. You’ll have the benefit of working with someone whose style, presence and energy is […]

Family photography now available for past wedding clients!

March 12, 2020

As a straight, cisgender wedding photographer I am extremely grateful and proud that a number of LGBTQ+ couples have trusted me with their weddings, engagements and love stories. Showcasing these couples’ photos has earned me more LGBTQ+ wedding bookings for the upcoming year, which I’m pumped about. Working with LGBTQ+ couples has been an incredible […]

Photographing LGBTQ+ couples as a straight, cis wedding photographer

tips for photographing gay LGBTQ wedding couples by Zoe Larkin Photography

February 25, 2020

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how should wedding vendors share wedding photos

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Hey there, fellow wedding vendor! You’re receiving this blog post because I’ve just sent you a gallery of wedding photos from a wedding that YOU worked on and provided awesome work. I am so stoked to be working with you! I want to see you and your biz grow and thrive, that’s why I’m sending […]

Wedding vendors: best practices for photo sharing

January 14, 2020

Is The Knot worth it for photographers? Will it help my wedding photography business to advertise on The Knot? The Knot is the US’ number one wedding site which marriers use to plan their wedding, get inspiration and search for local vendors who pay to appear in the directory. This article reflects on my personal […]

Is The Knot worth it for photographers?

me at the vendor mixing party at the knot at san francisco mint

November 17, 2019

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view of the grand canyon with tiny person

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I just got back from Showit United, my first ever photography conference in the US and let me just say, it was super interesting. My head is spinning with all the ideas I want to implement. I’ve so many actionable tips that I’ve scribbled down in my super spangly United notebook. (It’s the little things). […]

What I learned at Showit United 2019

November 6, 2019

Satisfaction comes from living out your values Every week I attend an incredible goal-setting group for entrepreneurs and other professionals. It’s been such a joy for me to set goals for both the long and short term. One of the things I’m focusing on more and more is goals and values as a creative entrepreneur. […]

Goals and values as a creative entrepreneur

entrepreneur goal setting with blossom flowers

October 29, 2019

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how to not care about the instagram algorithm - instagram opinion piece by Zoe Larkin Photography

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This is a post about how to not care about the Instagram algorithm. Sure, I wrote this from a place of really, really caring about it so hard. I thought I’d write a ranty post about ugh, how unfair it is. But the more I thought about it, I realized that I had a lot […]

How to not care about the Instagram algorithm and post anyway

July 7, 2019

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