If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website.  You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way.  As […]

How to use Pinterest for business – 13 steps for beginners

Everything you need to know about using Pinterest for your small business by Zoe Larkin

December 1, 2020

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photo of three cameras - gurushots review of the popular photo sharing gaming platform

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This article was originally written on October 19, 2016. It was a review of my experience using a popular photography contest site / game called Gurushots. 4 years ago, I decided to use the site and give it a go. I threw up a review and thought nothing of it. I’m including the original review here […]

Gurushots User Review & an SEO experiment

November 24, 2020

Easily claim your WordPress website with Pinterest without using ANY code – like I just did! Guys, I just claimed my website on Pinterest, and so wanted to share the EASY way! For those of us who aren’t super techy-savvy I thought I’d create this quick how-to. When you follow these steps, there’s no need […]

Claim your WordPress website on Pinterest – the easy way

Easy way to verify website on pinterest

November 19, 2020

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Bohemian style affordable wedding dresses on Amazon in 2021

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Are you searching for an affordable boho wedding dress? My list of 20 bohemian-style wedding dresses may be right up your street! ALL of my curated selections are available on Amazon! This means you can read the reviews, check out previous customers’ photos and in most cases return the dress in case it isn’t quite […]

20 boho wedding dresses under $200 – on Amazon in 2021

November 16, 2020

Hey friends! Phew, I’ve been blogging like crazy for a minute, and I thought it would be fun (and a good idea) to create one centralized resource page with all of my favorite FREE blog posts for couples who are planning their weddings. Organization, yay! I’ve been blogging about wedding planning and wedding photography for […]

Wedding planning resources from Zoe Larkin Photography

ultimate wedding planning resources from Zoe Larkin Photography Bay Area wedding expert

November 12, 2020

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Understanding the reality of why wedding photographers charge a lot of money for their services is not something most people have considered. In this article I break down the exact costs associate with being a wedding photography and why we have to charge the high prices we do for wedding photography services

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I’m going to enlighten you on a topic that gets wedding photographers’ hackles up! And that is the topic of why photographers are so expensive. First off, it’s worth pointing out that this is quite a misunderstood topic. I’m going to clear up some of those misconceptions here. When people ask why photography costs ‘so […]

Why do wedding photographers charge so much?

November 9, 2020

I’m sharing with you 30 helpful, practical tips to help you with your local SEO journey as a photographer or other small business owner. And yes, this is all about doing your own SEO, believe me, it’s not impossible! Trying to find this kind of info online however can be overwhelming and rather daunting. Yeah, […]

30 do-it-yourself SEO tips for service professionals

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November 5, 2020

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24 actionable tips for creating shareable blog content for your local business - beastlocal.com

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Looking for ways to create shareable blog content as a small business owner that’s actually relevant to your local community? Shareable content does require a bit more thought and a focusing on exactly what makes something shareable before creating it.  You’ll need to focus on the exact audience you’re targeting, the tone you use, the […]

24 actionable tips for creating shareable blog content for your small business

November 2, 2020

In this personal opinion piece, I’m going to share whether I believe tipping is necessary for wedding photographers. The to-tip-or-not-to-tip debate is generally split about 70 / 30 according to articles I’ve found around the web. The majority say that tipping your wedding photographer is not required. Remaining voices say that yes, you should tip. […]

Do you tip your wedding photographer?

Understanding whether it is appropriate or expected to tip your wedding photographer and how much to tip?

October 29, 2020

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understanding what alt text is - how to apply alt text correctly for blogging

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Alt text is a means of describing an image using WORDS. That’s it! But hold up, there is a little more to learn here. Let’s get to the bottom of what alt text really is and what you need to know in order to optimize the alt text of the images in your blog posts […]

What is alt text? Understanding alt text for bloggers

October 26, 2020

Today I’m getting personal about things I learned on my journey into learning about SEO specifically for my local service business as a wedding photographer. You see, when you’re a small local business owner, it’s easy to see content marketing and SEO as ‘just another one of those things’. I’ll get to it one day, […]

11 things I wish I’d known about local SEO when I started my small business

11 things I wish I'd known about local SEO when I started my small local business - for local SEO DIY

October 22, 2020

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Want to know from a small business owner whether instagram automation actually works in 2020? I tried out Jarvee to see if I could grow my wedding photography business Instagram using the bot!

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This blog post you’re reading now is actually the supplement to the YouTube video which I recommend you check out by clicking here or below! I have a lot to say about Instagram and now, Instagram automation, or growth hacking. It’s a pretty fascinating topic for me as a reformed Instagram addict of over 5 […]

I used Jarvee (Instagram automation bot) for 30 days on my business Instagram

October 19, 2020

If you’re here, chances are you’re setting up a self-hosted WordPress website for the first time or perhaps just need a quick refresher. The words ‘self-hosted’ are important here – it refers to having a website that is hosted on the provider of your choice and gives maximum flexibility, customization options and control. Not to be […]

How to set up your WordPress website – step-by-step [GoDaddy domain + Siteground host]

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October 16, 2020

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Looking for free and affordable keyword research tools? I have compiled a list of my favorite 11 tools that are great for local business owners

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If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business?  Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]

The best FREE keyword research tools for small businesses in 2021

October 13, 2020

Learn the ins and out of negotiating with your wedding photographer – from a wedding photographer who’s seen it all! Ask any wedding photographer what the biggest bane of their job is, and chances are, ‘clients asking for discounts’ is in the top three. The subject of negotiation is a little tricky to bring up.  […]

How to negotiate with wedding photographers more effectively

can you negotiate with your wedding photographer? That's the complex issue we're tackling in this blog post by an established Bay Area wedding phtoographer, Zoe Larkin

October 9, 2020

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want to change the color of your address bar on mobile? Here's how - and it's really easy

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Have you ever noticed while browsing the web on your Android phone that some websites’ address bars change to match with their brand colors? It’s easier to see visually than try to explain, so here’s a visual of what I’m referring to: Have you been wondering how to do this on your own website? I’ll […]

Change color of website address bar on Chrome Android mobile browser

October 5, 2020

Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]

The best legal structure for your wedding photography business – explained

Sole proprietor vs. LLC vs. S Corp... where to begin your journey as a photographer + small business owner? In this guide, I take you through each of the legal structures for small businesses in the U from the perspective of a small business owner with real-world experience how this actually relates to your business. Photography businesses are easy to set up with many opting for sole proprietorships to begin. Find the right choice for you here.

September 28, 2020

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Photography businesses that operate within a local community need to set up a Google My Business profile so they can be found locally. I show you HOW to claim or add your business to Google My Business listing (GMB)

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Optimize your GMB listing – with live example from a photographer So, you want to know how to claim your Google My Business listing for your photography business? Awesome! In this guide, I’ll take you through the basics of what GMB is and why you should use it. I’ll also take you through step-by-step how […]

How to set up your Google My Business for photographers

September 23, 2020

Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources!  I’m a wedding photographer who has […]

What to do when scammers keep requesting access to your Google My Business account

Has your Google My Business listing been targeted by scammers attempting to gain access by requesting ownership permissions? Here's what to do

September 22, 2020

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Associate photographer in wedding photographer - what does it mean and should you book one?

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A lot of wedding photography businesses use so-called ‘associate photographers’ as an available option for their clients. An associate photographer is also known as a ‘partner’, ‘ambassador’, ‘lead’, or ‘mutant clone’. OK, I made up that last one, but the idea is spot on. Having associates enables the business to shoot multiple weddings at the […]

What is an associate photographer in wedding photography?

September 21, 2020

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