Wondering how to create a pin on Pinterest quickly, easily and for free? Creating beautiful pin graphics that convert is well within your grasp, even if you are brand new to Pinterest marketing. Creating your own Pinterest images doesn’t have to be complicated. Keep it simple and effective by following my steps in this tutorial. […]

How to create Pinterest pins for your business FREE using Canva

How to create Pinterest Pin graphics - canva tutorial in blog post and video format, taking you through the design and creation process step by step | zoelarkin.com

January 4, 2021

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Blogging for photographers - the complete guide for understanding the benefits of blogging for your photography business


My goal in this blog post is to try to convince you to consider blogging for your wedding photography business as a viable marketing strategy that can skyrocket your sales. When you devise and stick to a consistent blogging strategy, and provide more value than simply uploading a few pictures of all your recent weddings, […]

Why you should blog for your wedding photography business

January 1, 2021

Another beautiful wedding to bring you today, this time from the beautiful Oceano Hotel, located in Half Moon Bay, California. This wedding venue is actually situated on the Pillar Point Harbor, about 5 miles north of the coastal city, Half Moon Bay.  It’s a Bay Area seaside venue, that boasts picturesque views overlooking the bay, […]

Oceano Hotel, Half Moon Bay wedding photos

wedding photos from Oceano Hotel and Spa in half moon bay

December 27, 2020

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16 tips for writing the perfect, well-optimized pin description so you can rank on Pinterest search


Stumped as to how to write the BEST pin descriptions for your Pinterest profile in 2021? In this quick blog post I’ll give you 16 tips that will ensure well-optimized pins that get you CLICKS! Whether you’re a small business owner or a blogger, whether you’re experienced or a complete Pinterest beginner, I have 16 […]

How to write the perfect pin description on Pinterest 2021

December 21, 2020

Looking for creative client gift ideas this holiday season? Look no further than Greetabl! Client appreciation gifts are a simple, inexpensive way to show your clients you’re thinking of them and appreciate their business during the year. What I love about Greetabl is how customizable their gifts are, while still being affordable (generally within the […]

Client holiday gift ideas 2020 – inexpensive and super cute!

client gift ideas for holiday season 2020

December 4, 2020

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Everything you need to know about using Pinterest for your small business by Zoe Larkin


If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website.  You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way.  As […]

How to use Pinterest for business – 13 steps for beginners

December 1, 2020

This article was originally written on October 19, 2016. It was a review of my experience using a popular photography contest site / game called Gurushots. 4 years ago, I decided to use the site and give it a go. I threw up a review and thought nothing of it. I’m including the original review here […]

Gurushots User Review & an SEO experiment

photo of three cameras - gurushots review of the popular photo sharing gaming platform

November 24, 2020

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Easy way to verify website on pinterest


Easily claim your WordPress website with Pinterest without using ANY code – like I just did! Guys, I just claimed my website on Pinterest, and so wanted to share the EASY way! For those of us who aren’t super techy-savvy I thought I’d create this quick how-to. When you follow these steps, there’s no need […]

Claim your WordPress website on Pinterest – the easy way

November 19, 2020

Are you searching for an affordable boho wedding dress? My list of 20 bohemian-style wedding dresses may be right up your street! ALL of my curated selections are available on Amazon! This means you can read the reviews, check out previous customers’ photos and in most cases return the dress in case it isn’t quite […]

20 boho wedding dresses under $200 – on Amazon in 2021

Bohemian style affordable wedding dresses on Amazon in 2021

November 16, 2020

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ultimate wedding planning resources from Zoe Larkin Photography Bay Area wedding expert


Hey friends! Phew, I’ve been blogging like crazy for a minute, and I thought it would be fun (and a good idea) to create one centralized resource page with all of my favorite FREE blog posts for couples who are planning their weddings. Organization, yay! I’ve been blogging about wedding planning and wedding photography for […]

Wedding planning resources from Zoe Larkin Photography

November 12, 2020

I’m going to enlighten you on a topic that gets wedding photographers’ hackles up! And that is the topic of why photographers are so expensive. First off, it’s worth pointing out that this is quite a misunderstood topic. I’m going to clear up some of those misconceptions here. When people ask why photography costs ‘so […]

Why do wedding photographers charge so much?

Understanding the reality of why wedding photographers charge a lot of money for their services is not something most people have considered. In this article I break down the exact costs associate with being a wedding photography and why we have to charge the high prices we do for wedding photography services

November 9, 2020

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photo of hands on laptop


I’m sharing with you 30 helpful, practical tips to help you with your local SEO journey as a photographer or other small business owner. And yes, this is all about doing your own SEO, believe me, it’s not impossible! Trying to find this kind of info online however can be overwhelming and rather daunting. Yeah, […]

30 do-it-yourself SEO tips for service professionals

November 5, 2020

Looking for ways to create shareable blog content as a small business owner that’s actually relevant to your local community? Shareable content does require a bit more thought and a focusing on exactly what makes something shareable before creating it.  You’ll need to focus on the exact audience you’re targeting, the tone you use, the […]

24 actionable tips for creating shareable blog content for your small business

24 actionable tips for creating shareable blog content for your local business - beastlocal.com

November 2, 2020

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Understanding whether it is appropriate or expected to tip your wedding photographer and how much to tip?


In this personal opinion piece, I’m going to share whether I believe tipping is necessary for wedding photographers. The to-tip-or-not-to-tip debate is generally split about 70 / 30 according to articles I’ve found around the web. The majority say that tipping your wedding photographer is not required. Remaining voices say that yes, you should tip. […]

Do you tip your wedding photographer?

October 29, 2020

Alt text is a means of describing an image using WORDS. That’s it! But hold up, there is a little more to learn here. Let’s get to the bottom of what alt text really is and what you need to know in order to optimize the alt text of the images in your blog posts […]

What is alt text? Understanding alt text for bloggers

understanding what alt text is - how to apply alt text correctly for blogging

October 26, 2020

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11 things I wish I'd known about local SEO when I started my small local business - for local SEO DIY


Today I’m getting personal about things I learned on my journey into learning about SEO specifically for my local service business as a wedding photographer. You see, when you’re a small local business owner, it’s easy to see content marketing and SEO as ‘just another one of those things’. I’ll get to it one day, […]

11 things I wish I’d known about local SEO when I started my small business

October 22, 2020

This blog post you’re reading now is actually the supplement to the YouTube video which I recommend you check out by clicking here or below! I have a lot to say about Instagram and now, Instagram automation, or growth hacking. It’s a pretty fascinating topic for me as a reformed Instagram addict of over 5 […]

I used Jarvee (Instagram automation bot) for 30 days on my business Instagram

Want to know from a small business owner whether instagram automation actually works in 2020? I tried out Jarvee to see if I could grow my wedding photography business Instagram using the bot!

October 19, 2020

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If you’re here, chances are you’re setting up a self-hosted WordPress website for the first time or perhaps just need a quick refresher. The words ‘self-hosted’ are important here – it refers to having a website that is hosted on the provider of your choice and gives maximum flexibility, customization options and control. Not to be […]

How to set up your WordPress website – step-by-step [GoDaddy domain + Siteground host]

October 16, 2020

If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business?  Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]

The best FREE keyword research tools for small businesses in 2021

Looking for free and affordable keyword research tools? I have compiled a list of my favorite 11 tools that are great for local business owners

October 13, 2020

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can you negotiate with your wedding photographer? That's the complex issue we're tackling in this blog post by an established Bay Area wedding phtoographer, Zoe Larkin


Learn the ins and out of negotiating with your wedding photographer – from a wedding photographer who’s seen it all! Ask any wedding photographer what the biggest bane of their job is, and chances are, ‘clients asking for discounts’ is in the top three. The subject of negotiation is a little tricky to bring up.  […]

How to negotiate with wedding photographers more effectively

October 9, 2020