As a wedding photographer of color, I wanted to use my platform to explain a little about my work as a minority woman. I expanded the scope of this project to share a little more about my story, in the hopes that other BIPOC wedding photographers in the Bay Area may do the same. I’m […]

Wedding photographer of color – San Francisco Bay Area

photographers of color (BIPOC photographers) in the Bay Area - Zoe Larkin Photography

February 1, 2021

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elizabeth f. gamble garden wedding photos in palo alto by Zoe Larkin Photography

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Looking for photography inspiration for your Gamble Garden wedding? You’ve found it! I’m delighted to bring you a small selection of photos from Diana and Rodrigo’s beautiful wedding which took place in December 2020. But I want to give you more than pretty pictures in this blog post. I also want to share information that […]

Gamble Garden Palo Alto wedding photos

January 25, 2021

Considering getting married in San Francisco? Whatever kind of wedding you have planned, the Palace of Fine Arts might just be the perfect elegant, historical Bay Area wedding venue for you.  The Palace of Fine Arts is the venue I want to highlight today. Having photographed a handful of small weddings there, including a destination […]

How to get married at the Palace of Fine Arts, SF

Guide to getting married at Palace of Fine Arts San Francisco by Zoe Larkin, wedding photographer

January 18, 2021

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how Zoe Larkin Photography photographs LGBTQ+ couples in the san francisco bay area

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If you’re looking for an LGBTQ+ friendly photographer in San Francisco and around the Bay Area, I would love to tell you a little about my approach to photographing LGBTQ+ weddings and engagements. I’m Zoe Larkin and I photograph weddings and engagements in Northern California with an emphasis on candid, natural moments. We favor an […]

LGBTQ+ friendly photographer San Francisco Bay Area

January 14, 2021

Want an affordable, beautiful Bay Area wedding venue that’s centrally located and still something of a hidden gem? OK – you’ve basically just described the Highlands Country Club! Nestled in the Oakland Hills and overlooking the entire bay, this is a stunning yet budget-friendly East Bay wedding venue. So, I was here in 2019 for […]

Highlands Country Club Oakland CA wedding photos

Highlands Country Club Oakland CA wedding by Zoe Larkin Photography

January 11, 2021

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insights into decreasing pinterest monthly views and engagement drops 2021

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Are your Pinterest impressions, engagement and reach going down right now? Starting in October to November 2020, my Pinterest analytics began to show a significant decrease in all of the metrics – impressions, engagement and link clicks. In order to try to fix this issue, we need to try to understand exactly what’s going on […]

Why your Pinterest monthly viewers are decreasing (and what to do about it) – 2021 update

January 7, 2021

Wondering how to create a pin on Pinterest quickly, easily and for free? Creating beautiful pin graphics that convert is well within your grasp, even if you are brand new to Pinterest marketing. Creating your own Pinterest images doesn’t have to be complicated. Keep it simple and effective by following my steps in this tutorial. […]

How to create Pinterest pins for your business FREE using Canva

How to create Pinterest Pin graphics - canva tutorial in blog post and video format, taking you through the design and creation process step by step | zoelarkin.com

January 4, 2021

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Blogging for photographers - the complete guide for understanding the benefits of blogging for your photography business

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My goal in this blog post is to try to convince you to consider blogging for your wedding photography business as a viable marketing strategy that can skyrocket your sales. When you devise and stick to a consistent blogging strategy, and provide more value than simply uploading a few pictures of all your recent weddings, […]

Why you should blog for your wedding photography business

January 1, 2021

Another beautiful wedding to bring you today, this time from the beautiful Oceano Hotel, located in Half Moon Bay, California. This wedding venue is actually situated on the Pillar Point Harbor, about 5 miles north of the coastal city, Half Moon Bay.  It’s a Bay Area seaside venue, that boasts picturesque views overlooking the bay, […]

Oceano Hotel, Half Moon Bay wedding photos

wedding photos from Oceano Hotel and Spa in half moon bay

December 27, 2020

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16 tips for writing the perfect, well-optimized pin description so you can rank on Pinterest search

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Stumped as to how to write the BEST pin descriptions for your Pinterest profile in 2021? In this quick blog post I’ll give you 16 tips that will ensure well-optimized pins that get you CLICKS! Whether you’re a small business owner or a blogger, whether you’re experienced or a complete Pinterest beginner, I have 16 […]

How to write the perfect pin description on Pinterest 2021

December 21, 2020

Looking for creative client gift ideas this holiday season? Look no further than Greetabl! Client appreciation gifts are a simple, inexpensive way to show your clients you’re thinking of them and appreciate their business during the year. What I love about Greetabl is how customizable their gifts are, while still being affordable (generally within the […]

Client holiday gift ideas 2020 – inexpensive and super cute!

client gift ideas for holiday season 2020

December 4, 2020

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Everything you need to know about using Pinterest for your small business by Zoe Larkin

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If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website.  You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way.  As […]

How to use Pinterest for business – 13 steps for beginners

December 1, 2020

This article was originally written on October 19, 2016. It was a review of my experience using a popular photography contest site / game called Gurushots. 4 years ago, I decided to use the site and give it a go. I threw up a review and thought nothing of it. I’m including the original review here […]

Gurushots User Review & an SEO experiment

photo of three cameras - gurushots review of the popular photo sharing gaming platform

November 24, 2020

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Easy way to verify website on pinterest

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Easily claim your WordPress website with Pinterest without using ANY code – like I just did! Guys, I just claimed my website on Pinterest, and so wanted to share the EASY way! For those of us who aren’t super techy-savvy I thought I’d create this quick how-to. When you follow these steps, there’s no need […]

Claim your WordPress website on Pinterest – the easy way

November 19, 2020

Are you searching for an affordable boho wedding dress? My list of 20 bohemian-style wedding dresses may be right up your street! ALL of my curated selections are available on Amazon! This means you can read the reviews, check out previous customers’ photos and in most cases return the dress in case it isn’t quite […]

20 boho wedding dresses under $200 – on Amazon in 2021

Bohemian style affordable wedding dresses on Amazon in 2021

November 16, 2020

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ultimate wedding planning resources from Zoe Larkin Photography Bay Area wedding expert

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Hey friends! Phew, I’ve been blogging like crazy for a minute, and I thought it would be fun (and a good idea) to create one centralized resource page with all of my favorite FREE blog posts for couples who are planning their weddings. Organization, yay! I’ve been blogging about wedding planning and wedding photography for […]

Wedding planning resources from Zoe Larkin Photography

November 12, 2020

I’m going to enlighten you on a topic that gets wedding photographers’ hackles up! And that is the topic of why photographers are so expensive. First off, it’s worth pointing out that this is quite a misunderstood topic. I’m going to clear up some of those misconceptions here. When people ask why photography costs ‘so […]

Why do wedding photographers charge so much?

Understanding the reality of why wedding photographers charge a lot of money for their services is not something most people have considered. In this article I break down the exact costs associate with being a wedding photography and why we have to charge the high prices we do for wedding photography services

November 9, 2020

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I’m sharing with you 30 helpful, practical tips to help you with your local SEO journey as a photographer or other small business owner. And yes, this is all about doing your own SEO, believe me, it’s not impossible! Trying to find this kind of info online however can be overwhelming and rather daunting. Yeah, […]

30 do-it-yourself SEO tips for service professionals

November 5, 2020

Looking for ways to create shareable blog content as a small business owner that’s actually relevant to your local community? Shareable content does require a bit more thought and a focusing on exactly what makes something shareable before creating it.  You’ll need to focus on the exact audience you’re targeting, the tone you use, the […]

24 actionable tips for creating shareable blog content for your small business

24 actionable tips for creating shareable blog content for your local business - beastlocal.com

November 2, 2020

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Understanding whether it is appropriate or expected to tip your wedding photographer and how much to tip?

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In this personal opinion piece, I’m going to share whether I believe tipping is necessary for wedding photographers. The to-tip-or-not-to-tip debate is generally split about 70 / 30 according to articles I’ve found around the web. The majority say that tipping your wedding photographer is not required. Remaining voices say that yes, you should tip. […]

Do you tip your wedding photographer?

October 29, 2020

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