If you’re here, chances are you’re setting up a self-hosted WordPress website for the first time or perhaps just need a quick refresher. The words ‘self-hosted’ are important here – it refers to having a website that is hosted on the provider of your choice and gives maximum flexibility, customization options and control. Not to be […]

How to set up your WordPress website – step-by-step [GoDaddy domain + Siteground host]


October 16, 2020

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Looking for free and affordable keyword research tools? I have compiled a list of my favorite 11 tools that are great for local business owners


If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business?  Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]

The best FREE keyword research tools for small businesses in 2021

October 13, 2020

Learn the ins and out of negotiating with your wedding photographer – from a wedding photographer who’s seen it all! Ask any wedding photographer what the biggest bane of their job is, and chances are, ‘clients asking for discounts’ is in the top three. The subject of negotiation is a little tricky to bring up.  […]

How to negotiate with wedding photographers more effectively

can you negotiate with your wedding photographer? That's the complex issue we're tackling in this blog post by an established Bay Area wedding phtoographer, Zoe Larkin

October 9, 2020

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want to change the color of your address bar on mobile? Here's how - and it's really easy


Have you ever noticed while browsing the web on your Android phone that some websites’ address bars change to match with their brand colors? It’s easier to see visually than try to explain, so here’s a visual of what I’m referring to: Have you been wondering how to do this on your own website? I’ll […]

Change color of website address bar on Chrome Android mobile browser

October 5, 2020

Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]

The best legal structure for your wedding photography business – explained

Sole proprietor vs. LLC vs. S Corp... where to begin your journey as a photographer + small business owner? In this guide, I take you through each of the legal structures for small businesses in the U from the perspective of a small business owner with real-world experience how this actually relates to your business. Photography businesses are easy to set up with many opting for sole proprietorships to begin. Find the right choice for you here.

September 28, 2020

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Photography businesses that operate within a local community need to set up a Google My Business profile so they can be found locally. I show you HOW to claim or add your business to Google My Business listing (GMB)


Optimize your GMB listing – with live example from a photographer So, you want to know how to claim your Google My Business listing for your photography business? Awesome! In this guide, I’ll take you through the basics of what GMB is and why you should use it. I’ll also take you through step-by-step how […]

How to set up your Google My Business for photographers

September 23, 2020

Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources!  I’m a wedding photographer who has […]

What to do when scammers keep requesting access to your Google My Business account

Has your Google My Business listing been targeted by scammers attempting to gain access by requesting ownership permissions? Here's what to do

September 22, 2020

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Associate photographer in wedding photographer - what does it mean and should you book one?


A lot of wedding photography businesses use so-called ‘associate photographers’ as an available option for their clients. An associate photographer is also known as a ‘partner’, ‘ambassador’, ‘lead’, or ‘mutant clone’. OK, I made up that last one, but the idea is spot on. Having associates enables the business to shoot multiple weddings at the […]

What is an associate photographer in wedding photography?

September 21, 2020

If you’re looking for cute supplies for your home office, you’ve come to the right place. Maybe you’ve found yourself working from home, or are finally getting around to creating that office you’ve always dreamed of. Either way, cute desk accessories can make a huge difference, even inspiring you with your endeavors. As a wedding […]

60 cute supplies & accessories for your home office (on AMAZON!)

60 cute ideas for your home office. Home office desk accessories to brighten your workspace beastlocal.com

September 17, 2020

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how to get found on Google Discover - the queryless search tailored to users


As a small business owner myself, I am right there with you. We are always looking for ways to stand out and reach your local audience. We create content, put it out there, and hope it lands with the right people – those whom we can help, inspire and influence. That’s where Google Discover can […]

Optimizing for Google Discover as a small business owner (with case study)

September 14, 2020

I’ve got to tell you, I’ve got to scream it from the rooftops. I have THE BEST CLIENTS of any wedding photographer ever.  More than once, I’ve been asked by brides and grooms:  ‘hey, is there anything we can do that would make your job easier?’  ‘what can we do to help you that will […]

17 ways to be an absolutely AWESOME wedding photography client

Tips for being the most awesome wedding client ever - 17 things wedding photographers wish they could tell you but can't!

September 10, 2020

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safe settings to use on Jarvee 2020


Instagram automation in 2020 can be a tricky subject. There are so many different voices all trying to tell telling you different things. Some say Instagram automation is dead. Others say it still works great, you just need to know what you’re doing, and play it safe. Well, I tried Jarvee out for myself on […]

How to use Jarvee in 2020 – safe settings [Instagram automation tool]

September 7, 2020

As small business owners, we’ve heard all about local SEO (‘search engine optimization’) and how it can help us stand out on the web.  Understand what SEO for local business actually is, what it isn’t and how it can help your biz. I’ve prepared this short guide to help photographers and other business owners who […]

What is local SEO? [A small business owner’s guide]

Indepth guide to what local SEO is and how it can help local business owners everywhere! beastlocal.com

September 3, 2020

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A review of Google Keen - new AI-powered app


Google has launched a brand new Pinterest-like platform! It combines elements of social media but without the randomness factor. It’s called Keen! Keen seems to be all about intentionality – sharing what we’re passionate about, with those we care about. On Keen […] you say what you want to spend more time on, and then […]

Review of Google Keen for small business owners

August 30, 2020

This is a crazy time we’re living through, not least for couples trying to plan a lockdown wedding! I’m here today to bring you some inspiration for your Bay Area COVID wedding. Not getting married in the Bay Area? You’ll still get some awesome ideas here! I’ll leave all the health advice to the experts, I’m […]

Bay Area COVID wedding ideas – 5 real weddings

August 27, 2020

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A glossary of seriously USEFUL seo terms for local business owners who need help understanding SEO! by beastlocal.com


This glossary of terms is all about local SEO and what you as a small business owner need to know when you’re just getting started. I’ve focused here on the main words that are not super obvious, and kept it to the The helpful and easily-digestible glossary of terms used specifically in local SEO Everything […]

A seriously helpful local SEO glossary of terms

August 24, 2020

Should I keep my two separate services on two different websites, or merge them into one ‘umbrella site’? The pros and cons of merging websites for different audiences. Recently I asked myself whether to keep separate or combine two different websites. The websites in question have overlap in their subject matter only in the sense […]

Should I keep my two different services on two separate websites or merge them?

one website or two when you offer multiple creative services

August 20, 2020

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everything you need to know about how to plan a timeline for a small wedding in 2020 - with examples!


In this detailed article, I’ll guide you through how to plan your wedding day timeline yourself, with realistic estimates for every part of the day. When you want your wedding to be simple and intimate, it can be tough to plan out a wedding day timeline that really makes sense, and isn’t going to lag […]

How to create your intimate wedding timeline – 2020 & beyond

August 10, 2020

Planning a quarantine wedding? Don’t know where to begin with all the things you need to make the big day go smoothly? Well, the good news is you can purchase a TON of your décor, attire, food and drink service items from Amazon! That’s what makes this curated inspiration list so special. I’m a wedding […]

50 affordable Amazon finds for DIY downsized weddings

Ideas for weddings purchases for your Downsized pandemic wedding! These items for décor, clothing, tech and food/drink accessories are available on Amazon! Budget-friendly wedding, shop now from our curated collection of 50 affordable Amazon wedding items! | Zoe Larkin Photography

July 31, 2020

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Baker Beach engagement photography by Zoe Larkin Photography


How pretty are these two on their engagement session at Baker Beach! This expansive, stunning Bay Area engagement location has a LOT to offer and is located on the north-western edge of San Francisco on the edge of the Presidio. Baker Beach has a gorgeous view of the Golden Gate Bridge, a vast beach with […]

Baker Beach engagement photos San Francisco

July 27, 2020