Are your Pinterest impressions, engagement and reach going down right now? Starting in October to November 2020, my Pinterest analytics began to show a significant decrease in all of the metrics – impressions, engagement and link clicks. In order to try to fix this issue, we need to try to understand exactly what’s going on […]

Why your Pinterest monthly viewers are decreasing (and what to do about it) – 2021 update

insights into decreasing pinterest monthly views and engagement drops 2021

January 7, 2021

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How to create Pinterest Pin graphics - canva tutorial in blog post and video format, taking you through the design and creation process step by step | zoelarkin.com

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Wondering how to create a pin on Pinterest quickly, easily and for free? Creating beautiful pin graphics that convert is well within your grasp, even if you are brand new to Pinterest marketing. Creating your own Pinterest images doesn’t have to be complicated. Keep it simple and effective by following my steps in this tutorial. […]

How to create Pinterest pins for your business FREE using Canva

January 4, 2021

My goal in this blog post is to try to convince you to consider blogging for your wedding photography business as a viable marketing strategy that can skyrocket your sales. When you devise and stick to a consistent blogging strategy, and provide more value than simply uploading a few pictures of all your recent weddings, […]

Why you should blog for your wedding photography business

Blogging for photographers - the complete guide for understanding the benefits of blogging for your photography business

January 1, 2021

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16 tips for writing the perfect, well-optimized pin description so you can rank on Pinterest search

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Stumped as to how to write the BEST pin descriptions for your Pinterest profile in 2021? In this quick blog post I’ll give you 16 tips that will ensure well-optimized pins that get you CLICKS! Whether you’re a small business owner or a blogger, whether you’re experienced or a complete Pinterest beginner, I have 16 […]

How to write the perfect pin description on Pinterest 2021

December 21, 2020

Looking for creative client gift ideas this holiday season? Look no further than Greetabl! Client appreciation gifts are a simple, inexpensive way to show your clients you’re thinking of them and appreciate their business during the year. What I love about Greetabl is how customizable their gifts are, while still being affordable (generally within the […]

Client holiday gift ideas 2020 – inexpensive and super cute!

client gift ideas for holiday season 2020

December 4, 2020

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Everything you need to know about using Pinterest for your small business by Zoe Larkin

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If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website.  You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way.  As […]

How to use Pinterest for business – 13 steps for beginners

December 1, 2020

This article was originally written on October 19, 2016. It was a review of my experience using a popular photography contest site / game called Gurushots. 4 years ago, I decided to use the site and give it a go. I threw up a review and thought nothing of it. I’m including the original review here […]

Gurushots User Review & an SEO experiment

photo of three cameras - gurushots review of the popular photo sharing gaming platform

November 24, 2020

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Easy way to verify website on pinterest

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Easily claim your WordPress website with Pinterest without using ANY code – like I just did! Guys, I just claimed my website on Pinterest, and so wanted to share the EASY way! For those of us who aren’t super techy-savvy I thought I’d create this quick how-to. When you follow these steps, there’s no need […]

Claim your WordPress website on Pinterest – the easy way

November 19, 2020

I’m sharing with you 30 helpful, practical tips to help you with your local SEO journey as a photographer or other small business owner. And yes, this is all about doing your own SEO, believe me, it’s not impossible! Trying to find this kind of info online however can be overwhelming and rather daunting. Yeah, […]

30 do-it-yourself SEO tips for service professionals

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November 5, 2020

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24 actionable tips for creating shareable blog content for your local business - beastlocal.com

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Looking for ways to create shareable blog content as a small business owner that’s actually relevant to your local community? Shareable content does require a bit more thought and a focusing on exactly what makes something shareable before creating it.  You’ll need to focus on the exact audience you’re targeting, the tone you use, the […]

24 actionable tips for creating shareable blog content for your small business

November 2, 2020

Alt text is a means of describing an image using WORDS. That’s it! But hold up, there is a little more to learn here. Let’s get to the bottom of what alt text really is and what you need to know in order to optimize the alt text of the images in your blog posts […]

What is alt text? Understanding alt text for bloggers

understanding what alt text is - how to apply alt text correctly for blogging

October 26, 2020

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11 things I wish I'd known about local SEO when I started my small local business - for local SEO DIY

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Today I’m getting personal about things I learned on my journey into learning about SEO specifically for my local service business as a wedding photographer. You see, when you’re a small local business owner, it’s easy to see content marketing and SEO as ‘just another one of those things’. I’ll get to it one day, […]

11 things I wish I’d known about local SEO when I started my small business

October 22, 2020

This blog post you’re reading now is actually the supplement to the YouTube video which I recommend you check out by clicking here or below! I have a lot to say about Instagram and now, Instagram automation, or growth hacking. It’s a pretty fascinating topic for me as a reformed Instagram addict of over 5 […]

I used an Instagram automation bot for 30 days on my photo biz account

Want to know from a small business owner whether instagram automation actually works in 2020? I tried out Jarvee to see if I could grow my wedding photography business Instagram using the bot!

October 19, 2020

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If you’re here, chances are you’re setting up a self-hosted WordPress website for the first time or perhaps just need a quick refresher. The words ‘self-hosted’ are important here – it refers to having a website that is hosted on the provider of your choice and gives maximum flexibility, customization options and control. Not to be […]

How to set up your WordPress website – step-by-step [GoDaddy domain + Siteground host]

October 16, 2020

If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business?  Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]

The best FREE keyword research tools for small businesses in 2021

Looking for free and affordable keyword research tools? I have compiled a list of my favorite 11 tools that are great for local business owners

October 13, 2020

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want to change the color of your address bar on mobile? Here's how - and it's really easy

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Have you ever noticed while browsing the web on your Android phone that some websites’ address bars change to match with their brand colors? It’s easier to see visually than try to explain, so here’s a visual of what I’m referring to: Have you been wondering how to do this on your own website? I’ll […]

Change color of website address bar on Chrome Android mobile browser

October 5, 2020

Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]

The best legal structure for your wedding photography business – explained

Sole proprietor vs. LLC vs. S Corp... where to begin your journey as a photographer + small business owner? In this guide, I take you through each of the legal structures for small businesses in the U from the perspective of a small business owner with real-world experience how this actually relates to your business. Photography businesses are easy to set up with many opting for sole proprietorships to begin. Find the right choice for you here.

September 28, 2020

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Photography businesses that operate within a local community need to set up a Google My Business profile so they can be found locally. I show you HOW to claim or add your business to Google My Business listing (GMB)

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Optimize your GMB listing – with live example from a photographer So, you want to know how to claim your Google My Business listing for your photography business? Awesome! In this guide, I’ll take you through the basics of what GMB is and why you should use it. I’ll also take you through step-by-step how […]

How to set up your Google My Business for photographers

September 23, 2020

Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources!  I’m a wedding photographer who has […]

What to do when scammers keep requesting access to your Google My Business account

Has your Google My Business listing been targeted by scammers attempting to gain access by requesting ownership permissions? Here's what to do

September 22, 2020

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60 cute ideas for your home office. Home office desk accessories to brighten your workspace beastlocal.com

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If you’re looking for cute supplies for your home office, you’ve come to the right place. Maybe you’ve found yourself working from home, or are finally getting around to creating that office you’ve always dreamed of. Either way, cute desk accessories can make a huge difference, even inspiring you with your endeavors. As a wedding […]

60 cute supplies & accessories for your home office (on AMAZON!)

September 17, 2020

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