The Blog

Helping bay area marriers navigate the world of weddings, planning & photography with helpful tips and inspiration

Hey, awesome Bay Area togs!  Let me introduce myself if we haven’t already met. I’m Zoe and you’ve landed on my little business’ website! I’m looking for associate wedding photographers based in the San Francisco Bay Area.  An associate photographer is a professional photographer that shoots weddings instead of the business owner. Not to be […]

We are hiring associate (lead) photographers in the San Francisco Bay Area!

Zoe Larkin Photography is hiring associates in san Francisco bay area 2021

June 25, 2021

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How to use ImagenAI for fast, AI-powered Lightroom editing for pro photographers

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In my capacity as a wedding photography business owner, I’m always on the lookout for ways to cut down on the amount of time I’m at my desk. I’ve written extensively on this blog about the photo editing process that wedding photographers typically do. I’ve written posts on whether wedding photographers retouch photos, how photographers […]

A review of ImagenAI | A wedding photographer uses AI to edit photos

March 22, 2021

As a wedding photographer of color, I wanted to use my platform to explain a little about my work as a minority woman. I expanded the scope of this project to share a little more about my story, in the hopes that other BIPOC wedding photographers in the Bay Area may do the same. I’m […]

Wedding photographer of color – San Francisco Bay Area

wedding photographer of color bay area

February 1, 2021

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How to create Pinterest Pin graphics - canva tutorial in blog post and video format, taking you through the design and creation process step by step | zoelarkin.com

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Wondering how to create a pin on Pinterest quickly, easily and for free? Creating beautiful pin graphics that convert is well within your grasp, even if you are brand new to Pinterest marketing. Creating your own Pinterest images doesn’t have to be complicated. Keep it simple and effective by following my steps in this tutorial. […]

How to create Pinterest pins for your business FREE using Canva

January 4, 2021

Stumped as to how to write the BEST pin descriptions for your Pinterest profile in 2021? In this quick blog post I’ll give you 16 tips that will ensure well-optimized pins that get you CLICKS! Whether you’re a small business owner or a blogger, whether you’re experienced or a complete Pinterest beginner, I have 16 […]

How to write the perfect pin description on Pinterest

16 tips for writing the perfect, well-optimized pin description so you can rank on Pinterest search

December 21, 2020

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client gift ideas for holiday season 2020

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Looking for creative client gift ideas this holiday season? Look no further than Greetabl! Client appreciation gifts are a simple, inexpensive way to show your clients you’re thinking of them and appreciate their business during the year. What I love about Greetabl is how customizable their gifts are, while still being affordable (generally within the […]

Client holiday gift ideas – inexpensive and super cute!

December 4, 2020

If you’re a small business owner and you’ve landed here, chances are you have already heard how effective Pinterest is for raising brand awareness and driving traffic to your website.  You’re at the beginning of your Pinterest marketing journey, and want to learn how to use this tool the best and most efficient way.  As […]

How to use Pinterest for business – 13 steps for beginners

Everything you need to know about using Pinterest for your small business by Zoe Larkin

December 1, 2020

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Easy way to verify website on pinterest

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Easily claim your WordPress website with Pinterest without using ANY code – like I just did! Guys, I just claimed my website on Pinterest, and so wanted to share the EASY way! For those of us who aren’t super techy-savvy I thought I’d create this quick how-to. When you follow these steps, there’s no need […]

Claim your WordPress website on Pinterest – the easy way

November 19, 2020

If you’re starting out doing SEO for your small business, you’ll learn about the need for a good keyword research tool. What does a keyword research tool do? Do you need one for your local business?  Keyword research tools give you information on what terms in your niche are being searched on Google. Some will […]

The best FREE keyword research tools for small businesses

Looking for free and affordable keyword research tools? I have compiled a list of my favorite 11 tools that are great for local business owners

October 13, 2020

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Sole proprietor vs. LLC vs. S Corp... where to begin your journey as a photographer + small business owner? In this guide, I take you through each of the legal structures for small businesses in the U from the perspective of a small business owner with real-world experience how this actually relates to your business. Photography businesses are easy to set up with many opting for sole proprietorships to begin. Find the right choice for you here.

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Choosing a legal structure for your photography business can have a lasting impact. Preparing from a profitable and sustainable business means making these tricky decisions early in your career as a photographer and small business owner. Knowing your numbers and understanding your personal situation makes it easier to choose the legal structure that’s right for […]

The best legal structure for your wedding photography business – explained

September 28, 2020

Today and yesterday I have received two suspicious, scam / spam emails. I am unsure exactly how the scam works, but my Google My Business listing is being targeted. If you are also being targeted for the scam, let me know in the comments so we can share resources!  I’m a wedding photographer who has […]

What to do when scammers keep requesting access to your Google My Business account

Has your Google My Business listing been targeted by scammers attempting to gain access by requesting ownership permissions? Here's what to do

September 22, 2020

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60 cute ideas for your home office. Home office desk accessories to brighten your workspace beastlocal.com

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If you’re looking for cute supplies for your home office, you’ve come to the right place. Maybe you’ve found yourself working from home, or are finally getting around to creating that office you’ve always dreamed of. Either way, cute desk accessories can make a huge difference, even inspiring you with your endeavors. As a wedding […]

60 cute supplies & accessories for your home office (on AMAZON!)

September 17, 2020

Google has launched a brand new Pinterest-like platform! It combines elements of social media but without the randomness factor. It’s called Keen! Keen seems to be all about intentionality – sharing what we’re passionate about, with those we care about. On Keen […] you say what you want to spend more time on, and then […]

Review of Google Keen for small business owners

A review of Google Keen - new AI-powered app

August 30, 2020

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A glossary of seriously USEFUL seo terms for local business owners who need help understanding SEO! by beastlocal.com

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This glossary of terms is all about local SEO and what you as a small business owner need to know when you’re just getting started. I’ve focused here on the main words that are not super obvious, and kept it to the The helpful and easily-digestible glossary of terms used specifically in local SEO Everything […]

A seriously helpful local SEO glossary of terms

August 24, 2020

Wondering what you can send to a friend (or client) in the mail? I’ve been a raving fan of Greetabl, the gifting service for a couple of years now. And I couldn’t keep it to myself any longer. As a wedding photographer, I use Greetabl for client gifting, and I love it!  If you’re looking […]

Greetabl Review & how to use for client gifting (20% off promo code)

greetabl review by a small business owner - using greetabl for your business client gifting

June 27, 2020

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the business of being a wedding photographer - what wedding photographers do

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What does a wedding photographers do? Are you thinking of becoming a wedding photographer and want to learn what a typical day-in-the-life of a wedding photographer looks like? Are you curious as to what’s involved behind the scenes on the business side of things, aside from the wedding day itself. Sure there’s editing and brushing […]

What does a wedding photographer do in their business?

May 18, 2020

I am delighted to announce that Zoe Larkin Photography will now offering family photography sessions in the Bay Area for past wedding photography clients! Family lifestyle sessions will give you the chance to have beautiful, relaxed photos as your family grows. You’ll have the benefit of working with someone whose style, presence and energy are […]

Family photography now available for past wedding clients!

bay area family photography

March 12, 2020

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tips for photographing gay LGBTQ wedding couples by Zoe Larkin Photography

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As a straight, cisgender wedding photographer I am extremely grateful and proud that a number of LGBTQ+ couples have trusted me with their weddings, engagements and love stories. Showcasing these couples’ photos has earned me more LGBTQ+ wedding bookings for the upcoming year, which I’m pumped about. Working with LGBTQ+ couples has been an incredible […]

Photographing LGBTQ+ couples as a straight, cis wedding photographer

February 25, 2020

Hey there, fellow wedding vendor! You’re receiving this blog post because I’ve just sent you a gallery of wedding photos from a wedding that YOU worked on and provided awesome work. I am so stoked to be working with you! I want to see you and your biz grow and thrive, that’s why I’m sending […]

Wedding vendors: best practices for photo sharing

how should wedding vendors share wedding photos

January 14, 2020

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me at the vendor mixing party at the knot at san francisco mint

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Is The Knot worth it for photographers? Will it help my wedding photography business to advertise on The Knot? Well, though I can’t speak for everyone and there is no one-size-fits-all solution, I thought it would be helpful to reflect and share. This article reflects on my personal experiences as a wedding photographer advertising on […]

Is The Knot worth it for photographers?

November 17, 2019

We are a team of Bay Area wedding photographers that help you relax and savor your wedding day.

We blend an unobtrusive approach to capturing images with a directive, practical way of working.

The result? Efficiently-captured posed photos of all your people, plus all those darling couldn't-be-anticipated in-between moments!

San Francisco Bay Area wedding photographers

MOMENT CATCHERS, LIGHT CHASERS, photojournalists

Our goal is to create personal images with an intimate feel - images that evoke emotion and transport you back to the moment. 

In short, our images make memories last forever.

Looking for a wedding photographer that will honor your unique, beautiful story?

With over 400 weddings personally photographed by Zoe, hundreds of reviews on Yelp and Google, and over 350,000 words of inspiration and advice on the blog, we're the leading wedding photographers in the San Francisco Bay Area.

The house style encompasses the bold and tender, modern and timeless, edgy and romantic. 

about us

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